Fairtrade sales in the UK up 40% in 2010 to top £1bn

The Fairtrade Foundation launched the Fairtrade Fortnight on the 28th of February 2011 by announcing that sales of Fairtrade products soared by 40% in 2010 to an estimated retail value of £1.17bn compared with £836m in 2009. UK shoppers are continuing to embrace Fairtrade, showing no downturn on ethical values despite tough economic times.


picture: Fairtrade Foundation UK

To highlight the start of Fairtrade Fortnight themed "Show Off Your Label", shoppers will see performers pose in shop windows wearing little else other than the Fairtrade label.
As many as 12,000 events will be held and a specially devised Facebook challenge will launch at facebook.com/FairtradeFoundation.

Each day, people in the UK will take part in a different, fun challenge such as creating a Wacky Fairtrade Banana Smile, Outrageous Fairtrade Label Waving, painting a Fairtrade Chocolate Moustache, Random Acts Of Fairtrade Kindness, Fairtrade Your Mum, Create A Fairtrade Fruit Inspired Hat, and a Fairtrade Ice Cream Pile Up.